Friday, November 12, 2010

Watch In Awe As My Soul Rejects Capitalism

The other day my boss told me, "We need to teach you how to be a better businessman," when I said I thought we were charging too much for almost all of our wines. I have been on a rampage of lowering our prices, not because we aren't selling wine - we sell wine about twice as fast as I can make it - but because on a global or even national market our wine is drastically overpriced. And yet we sell it all. And stupid high prices.

I like money. Don't get me wrong. I like a paycheck. But it seems to me that I'd rather spend my time trying to make my product better and more accessible, not better and more expensive. As long as we're in the black, and everyone's getting paid, and everything's fixed and oiled proper, I don't care how much we're in the black. How many boats does one man need?

How many, I ask you.


Blogger Patrick said...

Three boats, but that's beside the point.

One other option you didn't put out there was to charge more, so you can make more in the future, make a better product, or a combination of both. Then you can make it more accessible because you'll have invested in the equipment/land/capital to make more in volume. Profits don't have to be paid out - often the best return for most businesses is to have that profit reinvested in the business itself.

16/11/10 1:11 AM  
Anonymous sebastian said...

What's the net marginal return on "accessibility"?

22/11/10 5:59 PM  

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